We Love Designing new products.

product development

Imagine. Partner. Build.

Initial Product Idea

Our team of expects communicate with you to understand the complete requirements of your product.

Finalize Specifications

We along with your team finalize on the specifications and process needed to proceed further with the development.

Build a Plan

Based on the requirement analysis, we build a plan that is best suited for the product design.

Design the Product

We design the schematics, layout, mechanical structure in accordance to the design requirements

Test the Product

The designed product is validated against it specifications and all required tests are conducted as needed.

Ready for Production

The required BOM and designs are used in accordance for the product to be ready to get into production.

Our hardware and firmware design expertise spans over various platforms and has helped deliver over 100 distinct board designs to our customers who have successfully integrated them in their products.

The product design suite includes:

  • Hardware consulting and design.
  • Software Development.
  • Selection of components for cost optimized BOM.
  • Reference designs.

Hardware consulting and design
We help our customers select the appropriate hardware platform for their device that best suits their needs and requirements. It can be either new equipment, developed using the electronic components from the world’s industry leaders, or an existing hardware solution. With the help of our hardware engineers, you will be able to design a modern device of any kind. Check Hardware Design Services for more details.

Software Development
CoiNel has a highly qualified team of experienced embedded software development professionals who will port existing or develop on-demand software for microprocessors, digital signal processors (DSP) and microcontrollers (MCU).

Our design engineers can also integrate third-party solutions into a new embedded platform without impairing scalability. We apply open and widely used standards in our development, which significantly simplifies integration with third-party products.

OS Porting
If the embedded design uses an operating system, the firmware professionals will adapt the required operating system to the design. We can also develop and use the device drivers (eg: USB, Ethernet, TFT etc). We have successfully designed systems based on TNKernal, ThreadX, FreeRTOS, uCos etc.

Selection of Components.
We also help customers use and select components that are not only perfectly suitable for the required design but also fit BOM requirements.

Reference Designs.
CoiNel’s application specific reference designs are a great starting point for custom product designs that can significantly reduce the design cycle time. We can also use, on request our internal reference designs and merge them with the customized design requirements which in turn can reduce the development time.

Having developed several reference designs in the past for internal development and for customers to evaluate, CoiNel also offers, specialized custom reference designs for development and prototyping activities.

The reference design suite includes:

  • Hardware and application design.
  • Product concept
  • Selection of components
  • Prototype Designs.

The reference designs include a comprehensive set of peripherals which act as a superset for a product range:

  • Processor + Memory
  • Removable Storage (MMC, SD, USB)
  • Connectivity   (Ethernet, WLAN)
  • Peripherals (TFT, Touch, Keypad, capacitive touch)
  • External peripherals (DAC, ADC, Audio)

We Help You Deliver Successful Hardware & Software Products By Combining Experiential Design, Data, and Cutting-edge Technologies with our Product Development Services. Our world-class engineering team follows a meticulous product design process to build immersive product experiences. An agile development methodology is part of our DNA, and this is what we implement while carrying out all our product development activities. We follow a product development process that puts the needs of the customer at the center of all our development efforts.

A large part of the development of any product is the strategy. We collaborate from the start to identify opportunities and develop concepts, helping to shape your business strategy. We partner with you to identify the right-sized delivery strategy you truly need.

Selecting the appropriate technology can often be an issue in designing new products. With our technical expertise, we help you to select the right tools and platforms necessary to build an effective product.

We manage the engagement, execute against the plan, build what’s needed, and remain laser focused on your goal. We integrate our teams with yours in an agile methodology, working together with you through the sprint planning, design, development, testing, and release.

Quick wins are often vital for your business. We scale up as direction is set and parallel work streams are possible to support your goal of getting value released as fast as possible. We are tied up with many semi-conductor distributors who can also help in getting the components shipped at the right time at right value.

Your product is unique, and we know that. We determine the right strategy for you at every stage of product development. We’ll address all your needs around migration, training, and change management. We directly address issues and feedback, enhancing and optimizing to ensure your product works perfectly as intended.

The work doesn’t stop with the initial deployment of the product either. We share knowledge and upskill your team’s resources throughout development. We can also transfer ownership of your design to your development, operations, and support teams.

Our catering capabilities in small- and mid-size manufacturing in a broad range of markets means that we are experienced in working flexibly with customers. We can be exactly as involved as you need.

Our deep engineering expertise and experience in Product Development, Test Technology, Assembly Technology, and Quality and Reliability enables us to address the critical challenges our customers face: accelerating speed-to-market of new products, reducing total product cost, and delivering high-quality products. We can assist you with,

  • Supply Chain Management

  • Board Assembly

  • Testing

  • Reliability Assurance


CoiNel has partnered with various PCB and Assembly manufacturers and can assist you with your varied requirements on manufacturing solutions. Our customers can choose from a full range of electronics manufacturing services including:

  • Design engineering

  • PCB prototyping

  • Test design

  • Design for manufacture

  • Complete electronics manufacturing solutions (supply chain management, PCB assembly, system assembly, testing)

  • Warranty service and support

  • Lead-free manufacturing


No matter what stage of your electronic product’s lifecycle, we have services to match your needs:

  • New products in early design or market trials.

  • For mainstream products: supply chain management, materials sourcing, full assembly and test services.

To Build A Custom Product Your Business Needs

Contact Us

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